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YouTube is an American video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially inappropriate are available only to registered users affirming themselves to be at least 18 years old.
YouTube and selected creators earn advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Music and YouTube Premium, subscription services respectively offering premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from notable personalities. As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of August 2018, the website is ranked as the second-most popular site in the world, according to Alexa Internet, just behind Google.[1] As of May 2019, more than 500 hours of video content are uploaded to YouTube every minute.[6]
YouTube has faced criticism over aspects of its operations, including its handling of copyrighted content contained within uploaded videos,[7] its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods,[8] hosting videos ostensibly targeting children but containing violent and/or sexually suggestive content involving popular characters,[9] videos of minors attracting pedophilic activities in their comment sections,[10] and fluctuating policies on the types of content that is eligible to be monetized with advertising.[7]
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…we came across the word ‘twitter’, and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds’. And that’s exactly what the product was.[29]
The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees[30] and the full version was introduced publicly on July 15, 2006.[12] In October 2006, Biz Stone, Evan Williams, Dorsey, and other members of Odeo formed Obvious Corporation and acquired Odeo, together with its assets — including Odeo.com and Twitter.com — from the investors and shareholders.[31] Williams fired Glass, who was silent about his part in Twitter’s startup until 2011.[32] Twitter spun off into its own company in April 2007.[33] Williams provided insight into the ambiguity that defined this early period in a 2013 interview:
With Twitter, it wasn’t clear what it was. They called it a social network, they called it microblogging, but it was hard to define, because it didn’t replace anything. There was this path of discovery with something like that, where over time you figure out what it is. Twitter actually changed from what we thought it was in the beginning, which we described as status updates and a social utility. It is that, in part, but the insight we eventually came to was Twitter was really more of an information network than it is a social network.[34]
The tipping point for Twitter’s popularity was the 2007 South by Southwest Interactive (SXSWi) conference. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.[35][36] “The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages,” remarked Newsweek‘s Steven Levy. “Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it.”[37] Reaction at the conference was highly positive. Blogger Scott Beale said that Twitter was “absolutely ruling” SXSWi. Social software researcher danah boyd said Twitter was “owning” the conference.[38] Twitter staff received the festival’s Web Award prize with the remark “we’d like to thank you in 140 characters or less. And we just did!”[39]
The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010.[40] By late November 2010, an average of a dozen updates per day were posted on the astronauts’ communal account, @NASA_Astronauts. NASA has also hosted over 25 “tweetups”, events that provide guests with VIP access to NASA facilities and speakers with the goal of leveraging participants’ social networks to further the outreach goals of NASA. In August 2010, the company appointed Adam Bain from News Corp.‘s Fox Audience Network as president of revenue.